countdown to Morrison’s poor social media spread

It’s a smart strategy not only to connect with young people, but also to get real-time feedback. Free.

Meanwhile, ‘Albo’ fan accounts threaten to overshadow the Labor Party’s carefully curated presence on the app. Take for example @genzforalbo. The main purpose of the page is to poke fun at the Liberal Party, and with 44,000 followers and over a million likes, it does something like that.

Here, the absurdity of the videos would be lost on anyone not on TikTok. One of their most popular uploads is a slideshow of Albanese’s “glow” on a trending R-rated sound about fellatio on the Microsoft CEO. The caption refers to Albanese not by his marketing nickname “Albo”, but rather as “Albussy”. It’s a nod to “bussy” – it’s internet slang for bottom – and while it’s nonsense, it’s the greatest term of endearment a grown man could hope for. line.

While on paper it looks like a political party’s worst nightmare, the narrative is embraced by those within its ranks. Rose Jackson, a social media-savvy Labor member of the NSW Parliament, commented on the video to say she’s ‘calling the police’ – a perfectly ironic, if not iconic, nod.

Watching politicians have fun with the younger generation is sometimes more painful than watching an adult trying to settle around the kids’ table in a snapback. But I’d rather they tried, and I’m happy to reserve judgment if they fail. Too often, political discourse excludes teenagers and young adults by refusing to accommodate and entertain them.


By prioritizing social media, both sides have the chance to reach out and validate the experience of millions of young voters who have spent many of the best years of their lives stuck indoors, marching. We are more politically engaged than ever. And we want a leader who is willing to do whatever it takes to get the top job.Busy and all.

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