Facebook is testing a new design for Facebook Pages that, among other things, will remove the number of “Likes”, provide a cleaner and more readable layout, and make it easier for those who operate the Pages to use and manage them. pages. These and other features were initially tested with a small percentage of public figures on the mobile app, but are now being rolled out to a larger group of pages.
Currently, public figures involved in the test include actors, authors, creators, and a small handful of media entities, like bands and books. If included in the test, Pages will see an option to try out the new experience when logged in on mobile.
Facebook says it is now expanding the test to also include a small percentage of business pages in English.
The updated design and feature set aims to make the pages less complex to use, which the company understands can be a problem. It also recognizes the need to simplify the use of Pages now, especially with so many people who continue to practice social distancing and choose to connect with their online communities instead.
The new layout is intended to make it easier for visitors to a Page to see key information, such as the Page’s biography and posts. Notably, the design removes the Likes page and the Like button. Instead, the page will only show a Follow button and follower count.
This change better reflects the actual reach of the page. Many people have “liked” various pages over the years, but then abandoned them from their News Feed as they grew out of interest. (Or they unfollowed them because they only liked the page as a favor, after receiving a request, for example.) The follow count, on the other hand, indicates how many people are actually able to receive the page update in their news feed.
Having both options led to a more complicated process where users first “like” a page, which creates an automatic follow. But the person can then opt out of this tracking by changing their settings at any time. Page owners find this confusing and unnecessary because they want to interact with followers who are genuinely interested in the page and its content.
Additionally, Page owners will be able to better connect with followers by browsing their News Feed, and then quickly switch between their personal Facebook profile and the public Page(s) they manage when they want to comment or react to posts they’ve made. they meet.
On the page management side, they will be able to more clearly assign and manage admin access permissions based on specific tasks. This will be managed by an updated “Edit Access” screen, where owners can enable and disable specific management tasks, like who can create page content, send direct messages as a page, create announcements , reply to comments and more.
The update also aims to make it easier to navigate to the Page Insights section, where page owners and managers track analytics related to page performance.
Now Page owners will be able to access this information from the Page itself or even directly from a post. In the Insights section, they’ll also have access to a handful of newly added insights, including top performing posts and a new metric that shows the Page’s audience overlaps with their connected Instagram account.
They will also receive fewer notifications from their Pages, as Facebook will now aggregate relevant and related data, like mentions and reactions to posts, when sending updates.
The test is running in the Facebook mobile app, but it is do not limited only to those who see the app’s simplified design (shown here with the colored blue background and boxes.)
Facebook isn’t sharing when the update will roll out more widely, as it’s still considered a test at this time.