Facebook redesigns pages with a more streamlined layout and no “Like” button – TechCrunch

Facebook pages are being redesigned. The social network today announced a significant change to the Facebook Page experience for creators and public figures, which includes a new look, updated navigation, introduction of a dedicated News Feed , a new Q&A format for engaging fans, and other tools. and insights. Notably, the redesign will also remove the “Like” button to focus instead on followers – a more direct measure of how many people a page is currently reaching.

TechCrunch first announced the company’s plans to revamp Facebook Pages last summer, when it began testing the updated look with a number of high-profile people, including actors, authors and creators, followed by commercial pages in English.

Today, facebook says the new experience will officially begin rolling out to all Facebook Pages in the coming months.

Image credits: Facebook

One of the biggest changes to the new page design is that it’s removing the likes. This is because Likes misrepresent a Page’s true popularity. Many Facebook users have once “liked” a Page, but then unfollow the Page to remove its updates from their News Feed as they get past their interest. Or they had “liked” a page in favor of a friend after receiving a request, but declined to receive updates.

Facebook now says that a Page’s followers will be the front-end metric for the new experience, as it’s a better indication of how many people who are fans receive updates from the Page.

Another notable change is that Pages will have their own News Feed. This means the Page itself can participate in conversations as a public figure or brand, follow trends, and interact with its fans. This dedicated News Feed will also suggest other Public Figures, Pages, Groups and Trending Content that the Page or Public Figure can interact with.

When you follow a Page, you’ll see their comments on other people’s posts rise to the top of the comments section, giving them better visibility, alongside a more prominent blue checkmark that indicates the Page is verified. Posts they’ve commented on may also be more visible in users’ newsfeeds.

Other people will be able to follow Pages directly from comment and recommendation posts, Facebook says.

Facebook also presents a new question-and-answer format which allows Pages to better interact with fans. This is somewhat inspired by the Instagram trend, where creators would answer questions from fans and answer them in stories. In this case, however, followers can ask the page questions about a topic and when the page responds, these become a stack of questions that people can scroll through to find out more. This could be especially useful for companies that want to answer common questions in a fun way for fans to get to know a creator they like, among other things.

Image credits: Facebook

In addition to these few major changes, there are a few updates to the backend that are aimed at those who manage Facebook Pages. For example, Page admins will be able to assign access permissions more granularly, to focus on granting different levels of access to users to perform specific tasks in news, ads, content, community activity and messages.

Based on the feedback Facebook received during the testing phase, it created a set of new admin tools interfaces that now have a direct entry point for managing permissions, adding new administrators and access to information for page administrators. This is available from the “manage” button on the page. It also launched full support for the Creator Studio mobile app.

Moderation is also being improved, Facebook says, as it updated its ability to detect and filter “hateful comments, violent, sexual content, spam, impersonator accounts and phishing.” Further improvements in this area are still underway, Facebook notes, but declined to provide details when asked for specifics.

Since launching the test, Facebook users have appreciated the new, more streamlined user interface, as well as the ease of switching between their public and private profiles and pages, as well as the best ways to engage fans.

Facebook says the updated pages will roll out in the “coming months”.