Fans wondered what Rogen and Rudd were up to after two teaser videos of Lay were released (found here and here). Does Rogen have a stalker? Why are they doing a retro road trip? In the ad released today, fans finally learn those moments were memories shared between Rogen and Rudd with a bag of Lay’s. The journey down memory lane is filled with good times, scary times, and even hilarious mishaps, and Lay’s was there through it all. The ad makes one thing clear – this classic comedy duo has always been a trio.
“I love working with Seth because we always have a great time together,” Rudd said. “Any chance I get to hang out with Seth AND eat chips is a win.”
Rogen and his longtime friend and writing partner, Evan Goldberg, collaborated with Lay’s on the screenplay. Goldberg, the acclaimed director, screenwriter and producer who brought fans some of the most beloved comedy films of all time such as “Superbad” and “This is the End”, directed the commercial.
“I love Paul and I love Lay’s, so co-writing this Super Bowl spot was definitely a no-brainer!” said Roger.
Helping Fans “Stay Golden”
Starting Super Bowl Sunday, Lay’s is launching the #LaysGoldenDuet Hashtag Challenge on TikTok to help fans “Stay Golden,” just like Rogen and Rudd did in the ad. Fans are invited to duet video of Rogen and Rudd’s road trip scene and sing their own version of five-time GRAMMY Award-winning international superstar Shania Twain’s hit song, “You’ re Still the One” with a friend.
“Everyday occasions, family vacations, memorable moments with friends, everyone has happy memories with Lay’s – a brand that’s been around spreading smiles for decades,” said Rachel FernandoSenior Vice President and Chief Marketing Officer, Frito-Lay North America. “This campaign brings Lay’s back to the Super Bowl in a huge and hilarious way by staying true to our brand purpose and reminding us to ‘stay golden,’ no matter what life throws at us.”
Additionally, to celebrate football fans who stand up for their teams season after season, Lay’s recently presented golden floors™, a unique line of chips inspired by the NFL, before the NFL playoffs. The limited-edition chips were created from field-grown potatoes mixed with hallowed ground pulled straight from NFL stadiums and fields.
Super Bowl takeover by Frito-Lay
In addition to Lay’s in-game commercial, Frito-Lay also has a runner-up finish in the Super Bowl. For the first time, the Frito-Lay’s Flamin’ Hot® brand will have its own in-game ad featuring Doritos® and Cheetos®showing fans what the world would look like with a little more Flamin’ Hot.
Frito-Lay and PepsiCo Beverages have also teamed up for a joint NFL Playoff campaign, On the way to the Super Bowl. the commercial showcases the breadth of the food and beverage portfolio and aims to excite fans as they prepare for Super Bowl LVI with the help of five beloved Super Bowl champions.
To learn more about Lay’s and its Super Bowl ad, fans can check out Lay’s on Facebook, Instagram, Twitterand YouTube.
Lay’s is one of the brands that make up Frito-Lay North America, the $18 billion convenience foods division of PepsiCo, Inc. (Nasdaq: PEP), headquartered in Purchase, NY. Learn more about Frito-Lay on the company’s website, http://www.fritolay.com/ and on Twitter http://www.twitter.com/fritolay. Learn more about Lay’s by visiting www.facebook.com/lays or on Twitter at www.twitter.com/lays. You can also follow Lay’s on Instagram by visiting http://instagram.com/lays.
On Frito-Lay North America
Frito-Lay North America is the $18 billion convenient food division of PepsiCo, Inc. (NASDAQ: PEP), headquartered in Purchase, NY Frito-Lay snacks include Lay’s and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos branded tortilla chips and dips, SunChips multigrain snacks and Fritos tortilla chips. The company operates more than 30 manufacturing facilities across the United States and Canada, more than 200 distribution centers and serves 315,000 retail customers per week through its direct-to-store delivery model. Learn more about Frito-Lay on the company’s website, www.fritolay.com, on Twitter (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).
PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated $70 billion net revenue in 2020, driven by a complementary beverage and convenience food portfolio that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that each generate over $1 billion in estimated annual retail sales.
Leading PepsiCo is our vision to be the global leader in convenient food and beverage by winning with PepsiCo Positive (pep+). pep+ is our end-to-end strategic transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information visit www.pepsico.com
THE SOURCE Frito-Lay North America